Why Our Approach to Women’s Fitness Is Radically Different
If you’re exhausted by the messages the fitness industry keeps throwing at you, like “transform your body,” “shed the Christmas weight,” “fix your problem areas”, you’re not alone.
And honestly? I’m tired of it too.
For years, women have been told that the only way to measure progress is by shrinking themselves.
But there’s a growing number of us who know there’s a better way.
A way that honours the body you have today.
A way that respects seasons, energy, capacity, and real life.
A way that lets movement feel good, not punishing.
And that’s exactly where our IRIE community stands apart.